Top 5 Distribution Strategies in The Mobile App Lifecycle

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Developing a good mobile application is not enough but one also needs to use some quantifiable distribution strategies to make your application hit the mobile application markets vigorously. However, to develop a sustainable application, you need to utilize effective distribution methods to bring your application to the people who need it most. After the Mobile Application Development process, we need to jump more hoops on the distribution methods.

Here are five strategies for using the distribution of your new mobile application:

Pre-Release and Release Often

You may have heard of this before, but it is important to increase the customer base and attract the attention of investors. Highlight your core features and then use platforms like Hacker News and Product Hunt to identify early adopters. Think of it this way: If you do not have a user base, how can you be sure you are making something people want? Therefore, you need to Pre-launch your applications with its core features before the app hits the market.

Choose Your Niche

You can turn apps into a busy market in two ways: specific features that other people do not have, or aim for specific niches. These strategies are not mutually exclusive. Take, for example, QUAD, tophit another entrant in the crowded messaging market. QUAD focuses on its unique ability to communicate with more than 50 people and markets it massively to university groups, such as the fraternity and social organizations, who really need a group message delivery system. In this way, it’s allowed itself to live together with other messengers like WhatsApp and GroupMe and not compete with them.

Distribute Exclusively

Everyone seems to be using Spotify today, but the company was founded in the US recently and is available by invitation only. While Spotify uses invitations to simplify scaling in new countries, Spotify also has the added benefit of making noise in this very new application. Spotify uses word of mouth marketing to help it establish itself in an arena where companies like Rdio and Rhapsody have been operating for years.

Optimize for the App Store

As with the need to optimize your site for search engines, it is important to ensure that your application contains the right keywords in the title and description so users can find you. It might sound insignificant, but if your application does not appear when users enter relevant keywords in the search bar, it might not exist. That is why a top-ranked mobile application development company develops applications utilizing store optimization as an integral part of the development process.

Integrate Social Calls to Action.

Word of mouth is one of the traditional ways to grow your customer base. Integrate social sharing so users can brag about what they just achieved, whether it increases or records miles in running applications.

There are currently more than 1 million apps on the App Store competing for the attention of users in almost every category. It is easy to assume that your application can become the next ‘Facebook’ as long as you build an interactive mobile application with effective distribution techniques.

InnovationM has been recognized as a leading mobile application developing serving customers for years with its excellent distribution methods.

InnovationM is a globally renowned Top 10 Mobile App Development Companies in India that cater to a robust


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